How to Design Customized Beer Labels

Whether you’re a home brewer or a large brewery, customized beer labels are an essential way to make your brew stand out in a crowded marketplace. With modern digital printing techniques, you don’t have to spend a fortune on large print runs to get your labels right, and customizing beer labels gives you the opportunity to express your unique style.

There are a few key aspects to keep in mind when designing your beer label. The first is shape. The shape of your label can have a big impact on the overall look and feel, and it’s worth exploring some fun options, like a circle or a horizontal oval. These shapes can highlight the important details of your brew, such as its name or your brand logo.

The second key element to consider is the type of information you’ll want to include on your label. You’ll want to have the brewery name prominently displayed, and you may also want to include the city of origin or the country of origin. You’ll also want to list the alcohol content, which is not required by all states but will be important to some beer drinkers who are conscious of how much they’re drinking.

Beyond that, your label should reflect the unique taste and personality of your brew. The font you choose and the colors you use can set the tone for your brand, and you can also add premium elements, like foils or raised coatings to give your beer a more upscale feel. You can even use a special wood grain paper for personalized beer labels that will truly set your product apart from the crowd.

Our label experts are available to help with any questions you might have regarding your design, order, or technical issues. They can also advise on the best materials for your needs based on things like wet application vs. dry application, the environment your bottles are stored in, and your labels’ desired appearance.

We offer a variety of label types to meet your needs, including cut-to-size and kiss-cut labels. Cut-to-size labels are printed directly on a protective backing that can be peeled off and applied to your bottle or can, while kiss-cut labels have a protective backing that remains intact. Both formats are available in both standard and custom shapes to match your bottle or can.

A good starting point for your label is our collection of free beer label templates, which you can customize with your own text and artwork to create the perfect label for your brew. Once you’ve completed your design, select a label size and production time from our online calculator to see an estimate of when your labels will arrive at your door.

Personalized beer labels are a great way to promote your brewery or to celebrate an event. Whether you’re hosting a backyard barbecue, a bachelor party, or just celebrating a friend’s 50th birthday, these high-quality labels will help your event come together.